Crypto firm FTX’s new global ambassador is Naomi Osaka

The future of sports partnerships.

words by: Sahar Khraibani
Apr 7, 2022

Naomi Osaka has agreed to join FTX as a global ambassador and shareholder. The star tennis player has joined the crypto business as a global ambassador and shareholder in a long-term relationship aimed at increasing women’s access to opportunities in the industry. Osaka, a four-time Grand Slam singles champion in tennis, will own a stake in FTX and be compensated in cryptocurrency.


She will focus on bringing women onto the platform and into the future of Web3, according to FTX. She will work closely with FTX to help it maintain its position as the world’s leading crypto exchange, as well as creatively direct and produce content for the company. In addition, she also wore the FTX emblem on her outfits for the recent Miami Open.


In case you did not know, FTX is an easy to use crypto exchange where you can buy, sell, and store Bitcoin, Ethereum, and other cryptocurrencies and digital assets such as NFTs. It is one of the biggest crypto exchange platforms on the internet today.


FTX will also donate to Play Academy, an Osaka-backed charitable organization founded in collaboration with Nike and Laureus Sport Good with the goal of changing girls’ lives through play and sport.


Osaka shared:


“We have seen the statistics about how few women are part of crypto by comparison, which kind of mirrors the inequality we see in other financial markets. Cryptocurrencies started with the goal of being accessible to everyone and breaking down barriers to entry. I’m excited to partner with FTX to get back to that mission and to innovate on new ways to reach more people and further democratize the space.”


CEO of FTX, Sam Bankman-Fried, added:


“Just as FTX is at the forefront of crypto markets, we want to be at the forefront of social change. Our partnership with Naomi Osaka will further our goal of getting more diverse voices involved in the future of digital currency and Web3. I am excited to work with Naomi as we look to educate those groups and create a positive impact in the world.”


Osaka’s announcement places her next to fellow top athletes including Tom Brady, Trevor Lawrence, and Stephen Curry. This is a big deal both for the world of female athletes as well as the world of crypto. As more collaborations come our way, we are seeing firsthand the importance of being involved in the world of digital currency.


In related news, NYC Mayor Eric Adams received his first paycheck in cryptocurrency.


Photo via Jimmie48/WTA