We’ve really enjoyed seeing brands put action behind their support for Black Lives over the past few weeks. Reddit hired a Black executive. Harper’s Bazaar recently appointed a Black editor in chief. Now Converse is joining the list.
History was made this week when the apparel giant signed their first ever female basketball player to serve as an ambassador for Converse Basketball. And as it just so happens, she’s Black. Natasha Cloud plays for Washington Mystics and is a WNBA champion. As a social justice advocate, Natasha has been seen speaking out at protests, creating activist articles and spreading awareness in the WNBA.
She is aware of the platform she has and has the willingness to do good – and Converse picked up on that. The company said the decision was not based on athletic talent alone – that her role as an activist was equally important. “Cloud is known for extending her influence through leadership efforts that place emphasis on being a voice for the voiceless, specifically using her platform to speak out against the racial injustices that are killing Black people in America, while also advocating for equality for women and the LGBTQ+ community and working to guide youth in her communities,” Converse said in a statement.
The Converse statement continued: “We look forward to amplifying her voice for the causes she believes in.”
According to The Philadelphia Inquirer, Cloud has loved Converse since day one. Her love stems from her dad’s obsession with 76ers legend Julius Erving who played in his Converse. In a recent interview she stated, “I can’t believe it. I still get choked up that they picked me.”
We’re so happy for you Natasha. Continue to be a role model and a fighter for the war on racism.