Fashion, New Products

NISSIN Cup Noodles and BEAMS join forces for the “SPACE BEAMS” capsule

words by: Sahar Khraibani
Jan 16, 2021

NISSIN Cup Noodles, also known as the original noodles in a cup, have partnered up with BEAMS for the “SPACE BEAMS” capsule, meant to commemorate JAXA astronaut Soichi Nogochui’s historic boarding of the International Space Station.


Though this may seem like quite an unusual pairing, these two brands actually created a quirky and fun capsule that is sure to make you want to buy one of each item. Titled “SPACE BEAMS,” the capsule sees long-sleeve shirts, T-shirts, a bandana, tote bags, and a cup pouch inspired by the iconic cup noodles design and packaging. The graphic tees sport NISSIN’s unmissable typeface—with a special twist on the collaboration that showcases the full instructions explaining how to prepare the instant noodles.



The prices range between $19.50 and $63 dollars, and the collection goes on sale starting today via BEAMS JAPAN stores and website.


Photos via BEAMS