Earlier this month, Off-White opened the doors to its flagship store on London’s Sloane Street. This is the brand’s first standalone address in the British capital. 

Its design was made in collaboration with the design team of Virgil Abloh, who’s behind the label itself, as well as spatial designer Andrew Taylor-Parr. The duo focused on the concept of “dualism” to conceive the design of the space – weaving the theme through every design decision and element. 

The flagship store that boasts a “unique retail experience” will offer both womenswear and menswear collections from the brand. Apparently, the shop’s features embrace warm and feminine tones that are accentuated by mono-colors and curved lines. 

A wavy effect of the walls and flooring give it an illusionistic and futuristic feel that is very much in connection with Abloh’s design vision. White marble and concrete contrast the softness and smoothness of the curves to further supplement this concept of dualism. 

If you’re in London, you can now shop the Off-White collection at 32 Sloane Street in Knightsbridge.

Photos via Off-White