In recent years, fast food behemoths have made inroads into the worlds of fashion and cosmetics. For example, you may remember KFC’s spicy wing lipstick or even McDonald’s burger-scented candles? Definitely Travis Scott’s McDonald’s collection right? Now, Papa John’s wants a leg in the game.
Fashion and pizza aficionados can now get their hands on actual Papa John’s delivery driver uniforms that have an uncanny similarity to both street and high-end attire in the first fashion meets food corporation of its type.
That’s right, probably one of your favorite pizza joints has debuted a new line of products called Papa x Cheddar, which was developed by the company’s delivery drivers as a compliment to their critical food delivery responsibilities and role as essential workers during the pandemic year.
So, in honor of pizza delivery drivers around the country and their contributions as vital employees, Papa John’s has released an exclusive collection of delivery driver uniforms. Streetwear style sprung from New York hip-hop culture in the late 1970s/early 1980s, about the same time Papa John’s opened its doors in 1984 with a fleet of teenage delivery drivers that now numbers in the thousands worldwide. Early influences on the burgeoning streetwear style wore arguably different outfits that blended practicality and sportswear.
The collection includes boxy big coats, polos, shirts, and visors with Papa John’s branding, as well as repurposed delivery driver uniforms. Many have said that the whole collection is somewhat reminiscent of Vetement’s style.
The entire Papa x Cheddar collection is available now on Depop with all proceeds going to charity. Available since June 1, the collection is based on a collaboration with one of the world’s most fashionably normcore cheeses – Papa X Cheddar.
30 articles of apparel, including upcycled and limited edition visors, parkers, polos, and statement pieces like an original delivery driver helmet, are offered on a first come first served basis.
The casual cool line, which comes in racing greens, greys, and blacks with customized streetwear embellishments in golds, yellows, and metallics, starts at the price of a large pizza, and we’re truly here for it.
If you didn’t know, competitor Pizza Hut dropped a parka back in 2017 to keep your slice and pie warm.
Photo via Papa John’s