Fashion, History & Now

Fashion brands disapprove of Roe v. Wade overturn

Reproductive rights are human rights.

words by: Natasha Marsh
Aug 7, 2022

We trust that we are not the ones to break the news to you: America is in big shit. The Supreme Court has overturned Roe v. Wade, the nearly 50-year-old case that protects peoples’ abortion rights. There have been reactions from politicians, high-profile celebrities, organizations, companies, and even women on our staff (you can read about here.)


Unsurprisingly, judging strongly on how the industry reacted to the racial reckoning of 2020 with blanket statements that fell on deaf ears, fashion industry leaders are now ready to speak and give their two cents. The fashion set, among many other groups in this country, has allegedly been bombarded by the rescinding of fundamental and basic human rights. In efforts to not sound completely negative toward an industry I work in, there were, of course, a handful of brands reacting immediately and genuinely.


Brands took to social media to join in the disapproval of the Supreme Court’s ruling, offering solutions and hope to the residents in the 8 states that declared abortion illegal. There was Gucci, Ralph Lauren, Tory Burch, Levi Strauss Co., and others who promised to financially back any U.S. employees who needed an abortion or resources.


Gucci even stated: “The company will now provide travel reimbursements to any United States employee who needs access to health care not available in their home state,” as soon as the news broke.


Then there were brands like Tory Burch, who urged followers and consumers to join in the action — mainly through the right and importance of voting. The fact of the matter is, this decision has completely broken the already shaken trust women and others feel towards this country. And I suppose it’s nice to know that mega companies are standing behind us. Ahead are a few brand statements directly from Instagram of the debilitating news.


Quotes from other brands about Roe v. Wade



View this post on Instagram


A post shared by KERING (@kering_official)

Alexander Wang


View this post on Instagram


A post shared by alexanderwang (@alexanderwangny)

Tory Burch


View this post on Instagram


A post shared by Tory Burch (@toryburch)


Even period apps can be used as a weapon in a post-Roe world.


Photo via Brett Coomer