Fashion, New Products

Rock, Stock or Flip? This week’s sneaker releases – July 7, 2021

Low-tops for the win.

words by: Matt Peng
Jul 7, 2021

Whether you choose to stay cool inside an air conditioned room or hit the beach to catch a tan, summer is in full swing with heat waves across the country. Brands have slowed down recently with new sneaker releases but we still have this week’s best drops. Let’s jump right into it.


Nike Air Huarache “Neon Yellow and Magenta”

To me, the Huarache is a classic summer sneaker – a white low-top highlighted by a plethora of vibrant colors. This lime and purple rendition transitions well from summer to fall while giving your outfit a bit of flair that the playa and pool commands. Hit up SNKRS app to get your hands on this bright pair.


Release Date: July 8, 2021
Retail: $120
Resell pre-release: $150 – $270


UNDERCOVER x Nike x Gyakusou ZoomX Vaporfly Next% “University Red/Blackened Blue” & “Midnight Spruce/Deep Burgundy”

Jun Takashi’s UNDERCOVER brand always works magic with Nike silhouettes. This time, Christmas comes early when the next gen ZoomX Vaporfly Next% gets a Gyakusou label remake that focuses on breathability and comfort. With its sock-like fit and thick lace closure, these are good on and off the pavement. Also big ups to another crazy color palette from the collaborative minds. Hit up retailers like Feature to cop both the red and green pairs and be ready to shell out a lot of money.


Release Date: July 9, 2021
Retail: $300
Resell pre-release: N/A


Air Jordan 3 “Racer Blue”

Instead of giving us the fragment design x Air Jordan 3 in its “True Blue” sample form, we got a black and white edition. Now, Nike has decided to release that original sample without the fragment collaboration but with added elephant cement print. These still go hard regardless and will be a classic moving forward. Hit up SNKRS app and select retailers like Feature to cop sizes for the entire family.


Release Date: July 10, 2021
Retail: $190 (Adults), $140 (Big Kids), $80 (Little Kids), $60 (Toddlers)
Resell pre-release: $230 – $275


Air Jordan 1 Low “Quai54”

The annual Quai54 Jordan Brand basketball tournament that’s held in Paris is getting another special celebratory colorway this week. A low-top AJ1 silhouette has been chosen to pay homage to the grand stage with a black and red Bulls-inspired color palette. An argyle-like pattern adorns the sockliner while the heel features stitched tournament logo and Jumpman. Hit up retailers like END. to cop.


Release Date: July 10, 2021
Retail: $130
Resell pre-release: N/A


Nike SB Dunk Low Pro “Red Plum/Citron”

This pair of SB Dunk Lows screams summer fruits. With a bright velvety plum suede that’s complemented with a lime green Swoosh, orange stitching and speckled white outsole, this pair will have you in the mood for sorbet and wishing summer never ends. Hit up retailers like END. to cop and live your best life.


Release Date: July 10, 2021
Retail: $135
Resell pre-release: $380 – $750


Photos via Nike, Feature, END.