Music, News & Events

Snoop Dogg bosses up with new Def Jam gig

“UMG-Def Jam: family until the wheels fall off,” said Uncle Snoop.

words by: Kai Acevedo
Jun 26, 2021

Snoop Dogg is a certified OG in the music business. He conquered the rap game with classic albums like Doggystyle and hit records like “Drop It Like It’s Hot.” The legendary artist then became a global icon and permanent fixture in pop culture. Respected from the east to the west, Uncle Snoop continues to earn his props in the streets, as well as in the boardroom.


Welcome to Def Jam

Months after releasing his 18th solo album, From tha Streets 2 tha Suites, Snoop Dogg just announced that he’ll be working with Def Jam Records in an “executive creative and strategic consultant” role.

The newly appointed Def Jam record executive will be tasked with helping out on the A&R and creative development side of things for a Def Jam roster that currently includes Justin Bieber, Big Sean, Jhené Aiko, 2 Chainz, Alessia Cara, YG and others.



“As a young rapper, Def Jam was the holy grail of hip-hop,” said Snoop, who hinted that he may also release music under the Def Jam imprint. If this happens, the icon with over 20 million records sold in the US, will join the likes of LL Cool J, Warren G, Kanye West, Public Enemy, DMX and many other legendary artists who have dropped music on the Def Jam label.


Boss Life

This isn’t Snoop Dogg’s first time sitting in the executive chair. He previously held a high-ranking position at Priority Records. The “Boss’ Life” rapper is credited as an executive producer on programs such as the VH1 variety show Martha & Snoop’s Potluck Party Challenge and the game show Snoop Dogg presents the Joker’s Wild, which has aired on TBS and TNT.


On “Gin & Juice,” Snoop Dogg made it clear that his mind was on his money and that his money was on his mind. Some things don’t change. The veteran entertainer is an investor in a variety of money-makers. He’s a shareholder in the buy now, pay later company Klarna, Robinhood, a plant-based snack company called Outstanding Foods and several other companies.


Throughout the course of his almost 30-year career, Snoop D O Double G has found lots of success in and out of the music business. Now he will mentor and help shape the careers of the next generation of superstars.


Photo via Billboard