Snow Peak will help you reconnect with nature

One way to do it.

words by: Sahar Khraibani
Dec 16, 2021

Snow Peak, a Japanese company that sells well-designed, lightweight camping gear, is on a mission to reconnect people with nature. Yukio Yamai, an expert mountaineer, started the company in 1958 to meet a demand for novel climbing gear made by highly skilled metal crafters in the Niigata’s Chetsu district.


The Snow Peak name has been passed down through the Yamai family for 60 years and has matured into a global brand, including its entrance in the United States in 1999. Since then, the company has expanded its product lines to include apparel and has tailored its extensive outdoor selection to appeal to both Japanese and American customers. While the company grows, the core ideals and authenticity established by Yukio Yamai decades ago are obvious in each new venture.


The company’s most recent Snow Peak Way experience, conducted in October, underlined the company’s focus on reconnecting with nature and restoring human-to-human interaction. Around 240 individuals from all around the world went to Oregon’s gorgeous Tygh Valley to learn about Snow Peak’s human-first approach to outdoor exploration, which included Snow Peak staff and customers camping together. In addition, the two-night vacation included a variety of outdoor activities such as birdwatching, yoga, and hiking.


The result was a mix of Snow Peak brand fans, seasoned outdoorsmen, dedicated employees, and close-knit families taking a break from their everyday routines to engage with one another in a natural way. The experience was built on the idea of gathering around a Takibi — which is the Japanese word for bonfire — where attendees ate s’mores, swapped personal tales, and marveled at the night sky unaffected by urban life, much like the Snow Peak brand itself.


Customers were greeted with a two-story painting of Yukio Yamai made by a local artist as they entered the spacious room designed to conjure feelings of the forest floor. They were also encouraged to head to the second-floor showroom to interact with camping equipment and immerse themselves in the Snow Peak experience, in addition to an interactive presentation of the brand’s minimalist clothes and cookery items. A sky bridge connects the retail section to the Snow Peak office space, serving as a concrete reflection of the building’s users and staff’s connection.


In May, the facility also debuted its Takibi restaurant, which evokes the idea of a campfire gathering. The Japanese-inspired meal is upgraded utilizing locally sourced, produce-driven ingredients, and tables are decked out in Snow Peak camping gear.


Beyond selling products, the brand has established itself as a symbol of the healing value of slowing down and interacting with others in nature over time.


To learn more, head to and perhaps this may be an experience you’d like to partake in sometime in the future.


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Photo via Snow Peak