There are people who pop blood vessels over Supreme drops and then are people who pop blood vessels over Marvel movie releases. On November 29, tickets for Spider-Man: No Way Home went on sale and within minutes, domestic movie ticket sites began to crash as moviegoers rushed to snag seats for one of the most anticipated films of the year.
To no one’s surprise, buying tickets to the opening weekend of this movie event would be an uphill battle, with several ticketing sites including AMC, Fandango and Regal all crashing, and some company apps also failing. Tickets for opening weekend are even being scalped at ridiculous prices — with some sellers asking for a minimum bid of $10,000.
This has not been seen at the box office since 2019, when advanced tickets for titles like Avengers: Endgame and Star Wars: Episode IX — The Rise of Skywalker went on sale. The Spider-Man: No Way Home trailer became the most-watched video ever in 24 hours, beating Avengers: Endgame‘s record as the previous champion of Marvel movie hype.
“There are different tiers of intense fan demand when it comes to box office pre-sales, and this film is clearly showing it belongs near the top with a select few others,” said Shawn Robbins, chief analyst at BoxOffice.com. “For anyone who doubted the communal draw of the theatrical experience over the past two years, look to this enthusiasm for ‘Spider-Man’ as a major inflection point during the box office recovery period and the sign of a bright future ahead.”
The hype behind this movie isn’t without its merits. This movie marks the last of the Homecoming trilogy and boasts an impressive cast — spanning across three different Spider-Man universes. The return of classic villains from the Sam Raimi Spider-Man trilogy and The Amazing Spider-Man films — not to mention the rumored return of Tobey Maguire and Andrew Garfield as their respective Spider-Man iterations — is enough to pack theaters from wall-to-wall on opening weekend.
“It would be entirely fitting that a Spider-Man movie could potentially be the first pandemic-era release to break the $100 million opening weekend mark,” said Paul Dergarabedian, senior media analyst at Comscore, noting that Sam Raimi’s 2002 “Spider-Man” was the first film in the history of cinema to open to more than $100 million at the box office.
Spider-Man: No Way Home premieres in theaters on December 17.
Photo via Marvel and Sony Pictures