The website launched earlier this month on August 10 with 7 artists’ concerts: Osees, Tokimonsta, Dirty Honey, Four Years Strong, Crows, Limbeck, and Annie DiRusso, that are “ticketed by Spotify.” Users also have the option of browsing upcoming concerts and events, as well as the ability to see tickets they’ve already purchased.
This new ticketing website is an experiment that isn’t really being aggressively marketed yet. Tech companies behind popular apps are always testing new products and ideas in order to make user experience more convenient and seamless.
In a blog post, the company shared:
“The Live Events Feed is our new in-app destination where you can discover all the live events in your local area, personalized to you. We’ve sourced these listings from our ticketing partners—Ticketmaster, AXS, DICE, Eventbrite, See Tickets, and more. Plus, alongside this revamped feed, we’re launching new places within the app to help you stay in the know about upcoming events in your area from the artists you love. All in all, the Live Events Feed will help make you even more aware of events you might be interested in, and help you to make more confident decisions when purchasing tickets—all by putting the right event in the hands of the right fan at the right moment.”
Senior Director of Live Events René Volker and Product Manager for Live Events Discovery Sam Sheridan further explained:
“With shows coming back, and listeners excited to see their favorite artists perform live again, we think this is the perfect time to explore new ways that Spotify can further support the industry. There’s a whole slew of folks who have been dedicated to research, designing, and developing these products over the last few quarters, and I’m really excited to finally unveil what we’ve been working on.”
Now that live music is no longer a thing of the past, I am personally excited to have Spotify recommend concerts near me based on my listening habits. After all, it is just easier to have access to this resource immediately through an app that I already use on a daily basis.
Photo via Spotify