Spotify, the music streaming giant app, has just been granted a patent for new technology that is capable of analyzing the user’s “emotional state, gender, age, or accent,” and suggesting music based on these factors.
This new technology claims to be able to detect “intonation, stress, rhythm and the likes of units of speech,” while also keeping track of background noise to assess if the user is alone or with friends. This means that the suggested music will be curated to match the listener’s mood and feelings. Though Spotify’s current recommendation system is based on its algorithm that shows you music that you may be interested in (based on what you already listen to), the company feels that isn’t sophisticated enough.
Spotify has basically been granted a patent for personality tracking technology, and though the result may be actually fruitful, the idea remains a tad bit unsettling.