Creatives, Fashion, Features

New York: Roger

Shifting from PR to fashion.

words by: Team ULTRA
Nov 12, 2018

This week we continue our new series Street Snaps with these polaroid images. Its Election Day in NYC.

Usually rainy days mean people stay inside, but election day in NYC brought people out into the streets in droves. While we were bopping around the city, we spotted Roger, a soft-spoken dude with a cool and dapper style which caught our eye. Visiting all the way from Taiwan, Roger was in the city to hang out with his girlfriend, who is studying at NYU. After working in public relations, Roger shifted industries and is now working on launching a online retail store focusing on menswear. His store will sell his favorite Korean brands.

When asked about his hair, he told us he likes rocking a laid back hairstyle that is easy to style. He’s been with the same barber in Taiwan for two straight years because he knows he’ll always leave with a cut that meets his needs. That said, he mentioned he was badly in need of a haircut and was searching for a place in NYC that would understand his hair and his cultural style needs. So we showed Roger the Squire app, When you’re on the run, no matter what city you land in, download the Squire App to find the right barber, book an appoint on the spot- and keep your hairstyle looking fresh.

Photos by: Benjamin Lieber