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Sundae School drops an AAPI collection amidst Anti-Asian violence in America

Stop attacking people. Period.

words by: Alee Kwong
Mar 30, 2021

The past few weeks have been extremely exhausting for many people within the Asian-American community. Many of us are mourning the eight people who were gunned down in Atlanta, with six of those eight victims being Asian women. Prior to the Atlanta Massacre two weeks ago, we saw a 150% increase in anti-Asian violence in 2020. The anti-Asian sentiment in the past year has been linked to the frustration surrounding the COVID-19 pandemic, but the discriminatory violence against the Asian-American community is far from new. While the dark history of Asians in America is new to many within the community, last week’s massacre (not to mention the shameless instances of anti-Asian violence that shortly followed) was the straw that broke everyone’s back.

 

Sundae School, a Korean-American cannabis-inspired brand, took immediate action and dropped an AAPI collection. It’s designed by Andrew Buu Caress, a Vietnamese-American designer based out of Virginia, and condemns racism against the Asian-American community. 100% of the gross profit will be donated to an AAPI organization of your choice (Advancing Justice, Heart of Dinner, Asian Pacific Fund, and National Asian Pacific American Women’s Forum). Not only are they giving back, but they lowered the price of their apparel in order to maximize what the community can give to support the Asian-American community at large.

 

Photos via Sundae School