Originally founded in 1994, Supreme has built itself into a global phenomenon that limits its physical retail locations to keep supply low and demand sky high. But ever since its sale to VF Corp., fans have expected to see more locations and opportunities to interact with the brand.
Supreme is answering the call with the opening of their brand new store today in Berlin, Germany. The capital makes perfect sense for the brand’s new location as it’s an intersection of culture historically and currently in Europe and the world. From its roots in techno music to its diehard sports fans and plethora of streetwear brands and boutiques, everyone in the region is in for another treat.
The Berlin outpost marks Supreme’s 14th storefront across three continents. The NY-based brand has two locations in the Big Apple, along with spots in LA and SF to round out the United States. Europe’s Milan location opened just this summer in addition to staple locations in London and Paris. Japan is another entity entirely as there are 6 stores across the country that services the loyal and dedicated community across the Pacific.
In the last 3 years, Supreme has opened up locations in San Francisco, Milan and now Berlin. They are definitely trending towards offering more in-store shopping opportunities across the world in dedicated fashion hubs.
Loyal Supreme fans and resellers on top of their game know by now that with each new store opening comes a guaranteed fresh Box Logo tee. It will be no different today as the grand opening of the Berlin store is sure to draw some sort of black, red and yellow Box Logo tee inspired by the country’s flag as well as a matching sticker.
In addition to those limited pieces, fans will also be treated to the release of the Supreme x Tiffany & Co. Box Logo tee and collection today. Check out the photos of the new store below and this week’s hottest sneaker releases too.
10119 Berlin, Germany