A few months after they dropped off a Dunk High collection, Supreme and Nike are reconnecting for unique take on the Zoom Air Flight 95 sneaker. Immediately noticeable on the streets for its pod Zoom Air units, the basketball sneakers from ’95 are synonymous Jason Kidd and with some of the greatest Nike campaigns of the past, and also a cult favorite.
History of the Zoom Air Flight 95
Designed by Eric Avar in 1995, it’s safe to say now that the silhouette was so futuristic and ahead of its time that we still can’t fully comprehend it. In a 2015 interview with Nick DePaula from Nice Kicks, Avar explains that the “design is a balance between science and art.” Originally, Mavericks point guard Jason Kidd was who they had in mind when they created it.
“Jason Kidd was essentially almost a running back’s physique in a lot of ways, but incredibly fast and very powerful. We did want to design a shoe that could in a sense somewhat control a player like Jason Kidd with all his speed and power. He’s very explosive in that way.” Avar went on to describe the design process and why the sneaker’s unique Zoom Air units and carbon fiber was used.
“We wanted to create a bucket that his foot would drop into to really provide the necessary support for lateral maneuvers and the forces a player like Jason would generate. So, we wrapped up the midsole rather high in both the heel and in the forefoot, the two primary areas that we really needed to reinforce.
We knew we wanted to give the shoe a modern look, so in addition to just wrapping up the midsole, we decided we wanted to reinforce that midsole with, originally, some real carbon fiber pieces, but we ended up using some TPU to reinforce the sidewall. We played around with different shapes, but the one word I was thinking about at that time was anatomical geometry.
There were a lot of really wavy designs at that time. I’m not a huge fan of real straight lines as it relates to footwear, but I think somewhere there’s a blend between real curvy and what I refer to as geometrical. So this anatomical geometry that we were going for, like anything, I just continue to keep drawing. It just took the shape of these elliptical shapes, and we kind of bent them forward to give the sense of speed and a stance where it was almost like the shoe was in motion.”
Because the sneaker was basically designed for JKidd, he’s the first player everyone thinks of when the sneaker is mentioned and he even got his own PEs.
Below you can see the Nike commercial dubbed “The Revolution Will Not Be Televised” that stars Jason Kidd, Jim Jackson, Joe Smith, Eddie Jones and Kevin Garnett.
You can also check out the Nike ad with a telephone number that they released for the original sale of the sneaker.
Now back to this week’s scheduled release. Supreme has worked with the Swoosh to cover the sneakers in a combination of suede and leather for the upper. A printed paisley pattern is used throughout the TPU elliptical units while a mesh tongue features a suede tongue panel and terry lining. Embroidered Swoosh emblems line the toe area while “Flight” runs across the woven heel tab. Supreme is offering the sneaker in three colors: Black, Beige and Baby Blue.
How to cop
If you’re looking to get your hands on a pair or two or three, head over to supremenewyork.com on Thursday, May 5 at 11AM EST to try your luck.
Customers in select markets can sign up for a chance to purchase products in-store at Supreme and Dover Street Market through register.supremenewyork.com on Tuesday, May 3, at 11AM EST. Supreme has started to allow customers to line up again on release day at their flagship location in NYC at 190 Bowery.
If you’re in Japan, head over to the shops on Saturday, May 7 to cop.
Check out the top 22 must-cop items from Supreme’s SS22 catalogue. How many have you gotten so far? How many have you skipped?
Photos via Supreme