Taco Bell drops Cheez-It Tostada & Crunchwrap Supreme

Brace your stomachs.

words by: Kayla Carmicheal
Jul 2, 2022

Ah, Taco Bell. The fast food chain that has captured the hearts of young people, budget-seekers, and the high for decades—due to its cheap and delicious menu and ability to use the same handful of ingredients to come up with something entirely new.


This time, the new invention welcomes another snack giant to its collaboration list: Cheez-It. When Taco Bell joins hands with another brand, magic seems to unfold—which is exactly how the brand is describing the new “Big Cheez-It Tostada.” It’s 16, sixteen, times the size of a normal Cheez-It and will run you $2.49.


Team T-Bell says the layered ground beef, sour cream, tomatoes, lettuce, and cheddar cheese atop this monstrous cracker is a “cheesy and nostalgic, yet magically modern dining experience.” Anything Taco Bell is truly an experience, to the very end.


But of course, that’s not all. Another offering rolling out is the “Big Cheez-It Crunchwrap Supreme.” While the other ingredients stay the same as a regular Crunchwrap, the “crunch” part, which is usually a tostada, is instead this giant Cheez-It version.


crunchwrap copy


So, where can you get these new showstoppers? Taco Bell’s one and only test restaurant in Irvine, California, until about mid-July. This location is usually where Taco Bell tests their new items, and also where they had their plant-based meat test run. As of now, they’re going back to the drawing board on that one.


This collab could lead to a huge boost in sales for Taco Bell, as it usually does. If you’ll recall, the Baja Blast is a pop culture icon. Originally released in 2004 as a Mountain Dew slushy exclusive to Taco Bell, it’s become one of their signature items and has 3 flavors now.


2012’s Doritos Locos Tacos, which is just a taco in a Doritos-flavored shell (and what kept me going my sophomore year of college) sold over 500 million within its first year.


Cheez-It is having a big year. Recently, they also partnered with Pandora to release a line of its snack using cheese that was aged using hip-hop music. I wonder if that version will be in the Crunchwrap… and hopefully this stays and drops globally.


Photos via Taco Bell