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Fire Finds

Fire Finds: Takashi Murakami x Perrier

words by: Matt Peng
Sep 25, 2020

If you read our weekly Fire Finds column then you probably know by now that I’m a pretty big fan of Takashi Murakami. Following in the footsteps of his friend Virgil Abloh, who collaborated with evian on a special water bottle design, the Japanese artist is making his own splash in the beverage department.

 

Teaming up with French sparkling water brand Perrier, the collaborative bottle will feature screen printed artwork by Murakami on a limited edition bottle launching around the world. Perrier’s iconic green bottle plays the perfect contrasting canvas to Murakami’s flower characters in a plethora of reds, yellows, blues and whites as well as his Kaikai and Kiki characters.

 

According to Perrier’s press release, a full Perrier Original range will launch in early 2021 as well. Murakami isn’t the first artist to collaborate with the brand as others such as Andy Warhol and Salvador Dalí have also worked with the brand in its 150+ year history.

 

 

Murakami had this to say:

 

“When Perrier first approached me, I felt extremely lucky to have the opportunity to collaborate with this sparkling water brand with such a long history. It held many positive associations for me – for example, when I was 32 and started living in New York, I used to drink Perrier a lot. Even further back, though, I have another very strong memory: I was on the first romantic date of my life at age 18 with a girl two years my senior. We went to a place in Ginza and I ordered a bottle of Perrier, mistaking it for alcohol. I remember it all so clearly – especially how confused I felt when I didn’t feel any alcohol effects after drinking many glasses!

 

Perrier for me is closely associated first with the color green – of course! – and then, with the pleasant bubbling sound of carbonation. I’m grateful to be part of the brand’s expanding views and future-facing concepts through this collaboration.

 

I also wonder if today, when we can no longer unthinkingly hug, kiss, or shake hands, perhaps the stimulating sensation of the Perrier bubbles on our tongues will be even more heightened, as one of the enjoyable tactile experiences still available to us! I am delighted to be part of this collaboration with Perrier and I hope that together, we can heighten that sense of relationship further, sharing a little more joy and hope for the future.”

 

The collaboration will launch globally in October and feature two bottle sizes: 330ml and 750ml. Check your local stores next month and let us know if you’ll be keeping the bottle as an art piece afterwards, I sure as hell am.

 

 

Photos via Perrier

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