History & Now, New Products, Tech

There’s a new Tamagotchi and you can wear it on your wrist

The ’90s continue their comeback.

words by: Sahar Khraibani
Jul 24, 2021

You’ve heard of wearable technology, now get ready for the return of wearable pets. Bandai, the makers of the nostalgically iconic Tamagotchi, have reimagined the classic digital pet as a pastel pink and teal smartwatch in honor of the device’s 25th anniversary.


What is a Tamagotchi?!

For those of you who are too young to understand what Tamagotchi was, here’s a brief refresher:

“The Tamagotchi is a handheld digital pet that was created in Japan by Akihiro Yokoi of WiZ and Aki Maita of Bandai. It was released by Bandai on November 23, 1996 in Japan and on May 1, 1997 in the rest of the world, quickly becoming one of the biggest toy fads of the late 1990s and the early 2000s. As of 2010, over 76 million Tamagotchis had been sold worldwide. Most Tamagotchi are housed in a small egg-shaped computer with an interface consisting of three buttons. Tamagotchi is a keychain-sized virtual pet simulation game. The characters are colorful creatures with simple designs based on animals, objects, or people. In 2004, beginning with the Tamagotchi Plus/Connection, a second wave of Tamagotchi toys emerged, featuring a different graphic design by artist JINCO and gameplay which elaborated upon the first generations.”


Yes, you read all of this correctly. Back in the ’90s and early 2000s, most of us lucky kids had digital pets that came in an egg-shaped computer held by a keychain. These little toys were a worldwide sensation, and considered the OG’s of wearable video games.


Tamagotchis used to be really hard to maintain, though. We are all guilty of occasionally neglecting to feed, wash, or hydrate our pixelated pet, which had disastrous repercussions. However, this will no longer be an issue for kids these days.


Tamagotchi Smart

With the wrist-strapped Tamagotchi Smart, you’ll never forget about your digital companion ever again. You can now wake up your pet by speaking – or shouting – to them, as well as physically (kind of) stroking or tickling them, thanks to new touch and speech controls. Voice recognition for talking, a step counter, and, of course, the ability to tell the time are all included.


The watch also comes with fresh new characters to look after, and users will be able to purchase additional cards to add the characters and goods to the gadget.


The Tamagotchi Smart will be released in Japan on November 23 for around $60 USD, however there are currently no plans for a worldwide distribution. Check out the videos below.




In related nostalgic video game news, Atari recently dropped the Atari VCS for old school gamers.


Photo via Bandai