According to a new report, tech companies are the world’s most valuable brands in 2021. And to no one’s surprise, Amazon and Apple take the top two spots on this roster. The ranking of the world’s top 100 most valuable brands for 2021 was recently released by Visual Capitalist.
The report found that despite the fact that many companies saw the biggest revenue reductions since the Great Depression in most of 2020, the brands that stand out on top are tech and internet corporations. Even with the world’s population affected by COVID-19, tech corporations such as Amazon, Apple, Google, and Microsoft have emerged victorious.
What goes into the rating
When rating the brand value of each competitor, the research considers the brand’s total financial value as well as its relative value. Amazon has taken the top spot on the list for the third year in a row. This makes sense, seeing as for most of 2020, most of the world’s population was at home, and almost everyone was engaging in online shopping via Amazon (I mean, who can blame them, Prime is really a God sent sometimes).
The report states: “It’s the third consecutive year that Amazon has placed first on the list. Since last year’s ranking, the ecommerce brand has seen its value grow by 64%. Keep in mind, this accounts for all areas of Amazon’s business, including its web and subscription services. Second on the list is Apple with a brand value of $612 billion. Apple wasn’t completely immune to the impacts of COVID-19—in the early days of the pandemic, its stock dipped almost 19% from record highs—but the company recovered and reported record-breaking revenue, generating $64.7 billion in Q4 2020.”
Despite a 19 percent stock decrease, Apple ranks second on the list with a brand valuation of $612 billion USD and its recent iPhone 13 launch has helped too. Google, Microsoft, Tencent, Facebook, Alibaba, McDonald’s, and Mastercard are the companies that follow Apple. Tesla tops the list of fastest-growing brands, with TikTok following closely behind.
Time and time again, tech firms have proven to be the brands to keep an eye on. Particularly in light of this research, it is clear that tech businesses and the industry is rapidly expanding. If you’re into stocks, our bet is that you would be making hella money if you buy stocks or invest in these companies. It seems that the revenues and values will only be going up from here.
In related news, Apple is adding a COVID-19 vaccination card to its Wallet app.