The Weeknd will further solidify himself as the current King of Pop with his next major performance. Joining the ranks of iconic artists such as Michael Jackson, Beyoncé and Madonna, the Grammy Award-winning R&B singer will headline a Super Bowl halftime show.
— The Weeknd (@theweeknd) November 12, 2020
“We all grow up watching the world’s biggest acts playing the Super Bowl and one can only dream of being in that position,” said The Weeknd after he was announced as the headliner for the Pepsi Super Bowl LV Halftime Show. “I’m humbled, honored and ecstatic to be the center of that infamous stage this year.”
The Weeknd, who transitioned from an obscure mixtape artist to one of Time Magazine’s most influential people of 2020, has had a hell of a run this year. His album After Hours dropped back in March and has already become the most streamed R&B album ever, while his single “Blinding Lights” set the record for the longest-running No. 1 single on Billboard’s radio chart. Taking things to new heights, the multi-platinum artist delivered ground-breaking performances during this year’s MTV Video Music Awards and TikTok’s The Weeknd Experience concert. The innovative Experience was watched by more than 2 million people and raised $350,000 in support of a non-profit that offers legal assistance to people wrongfully convicted of crimes, as well as those who can’t afford proper legal representation. The “Heartless” singer also donated over $1 million towards COVID relief and $500,000 to support organizations such as Black Lives Matter.
Produced by the NFL, Pepsi and Roc Nation, the Pepsi Super Bowl LV Halftime Show is expected to take place Sunday, February 7, 2021 at Tampa, Florida’s Raymond James Stadium. If you aren’t lucky enough to catch The Weeknd’s Super Bowl performance in person, watch it on CBS.
Photo via Duncan London