TikTok has had a really big year (and this may be an understatement). From continuous battles (which remain unresolved) to keep the app running in the United States, to much confusion regarding who will be taking over the U.S. operations, now we come with new and even more interesting news.
The guide, which rolled out to users in the U.S. on September 29, 2020, can be found on TikTok’s Discover page as well as landing pages for certain election-related search results. For an app that doesn’t generally interfere with the “recommended for you” features and is known to not push specific content (sometimes to its own detriment), this is quite a big move from an app that is fighting hard to remain accessible to users in the United States.
The guide will be available in English, Spanish, as well as dozens of other languages in order to cater to a large demographic of people who will be voting in November. The feature will also offer users useful information on state, federal, and local candidates, which is powered by BallotReady, a reliable information tool.
Knowing very well how important the role of social media is in the elections (especially after learning of the interventions and the spew of fake news that surfaced in 2016 and continues to this day), this is a great step from the Chinese-owned app to encourage younger groups to mobilize and vote, and make informed decisions.
Photo via TikTok