News & Events, Tech

TikTok is testing AR developer tools for creators

Welcome to TikTok Effect House.

words by: Sahar Khraibani
Nov 6, 2021

TikTok is following suit with Facebook and Snap by testing a new augmented reality developer tool. Earlier in June, Facebook revealed that it began testing advertisements that will appear in its Oculus virtual reality headsets. This marked the first time the social media giant claims it will show ads within its virtual reality headsets.

 

TikTok Effect House

Now, TikTok is hopping on that augmented reality train. According to multiple news outlets, the software is named TikTok Effect House and is now in private beta. Effect House is currently just an “experiment,” according to TikTok, and may not make it to a full launch anytime soon. However, any techies out there would know that it would be a sensible product for TikTok to develop. Snap and Facebook each have their own AR developer projects that encourage individuals to create new camera effects for their platforms.

 

Outsourcing the production of new effects to consumers who know best what they want to see, appears to be a streamlined strategy to keep your audience interested.

 

Basically, the tool lets you develop your own AR filters and developers are given early access to test out the feature. Potentially, it won’t be limited to AR, but Virtual Reality may not be able to offer the same advantages that AR could, especially given the fact that users are being allowed to experiment with the feature themselves.

 

How to get it

The sign-up page doesn’t reveal what tools might be accessible in the future or any more information on what is needed for that matter. The only information that is requested at the moment is your name, email, TikTok username, years of experience developing AR tools, and whether you intend to create effects for personal or commercial use.

 

The site is live although it appears to still be in its early phases of development. So it may not see the light of day as a fully developed phase of the app soon.

 

A TikTok representative shared: “We’re continuously thinking of new ways to add value to our community and expand the TikTok experience. Currently, we’re experimenting with ways to give creators additional tools to bring their creative ideas to life for the TikTok community.”

 

In other news, Augmented Reality shopping is here and you may want to know more about this potential major shift in online shopping. Plus, Facebook officially changes its name to Meta and is creating the Metaverse.

 

Photo via TikTok