TikTok introduced a new GIF “Library” option to make new creative elements more accessible recently. TikTok’s new content production option allows users to choose from a variety of popular animated content to incorporate into their TikTok video. The new Library option, which was developed in collaboration with GIPHY, allows users to include GIF snippets in their movies to record reactions, comments, build scenes, and so on.
With its Duet function, which allows users to offer their own take on any clip, it’s a terrific addition for TikTok, especially given the popularity of reaction content in the app. This essentially allows for more participatory meme trends, where instead of just watching trends emerge, you can give your own perspective, making it easier to contribute to the app and participate in movements.
As explained by TikTok, the library plays into this:
“Library unlocks a new category of entertainment content, making it easy for people to start or participate in their own trends, using clips from their favorite shows, GIFs, memes and more by seamlessly integrating them into their TikTok videos. To start, Library will be populated with exciting and entertaining content from GIPHY, including their collection of GIPHY Clips.”
Given that Meta purchased the GIF platform in 2020, it’s fascinating to see GIPHY participate here. Although Meta’s acquisition of GIPHY has been challenged in the UK, delaying the platform’s complete integration, it still technically owns GIPHY, so it’s a little surprising to see GIPHY form a new collaboration with one of its main competitors. However, given Meta’s various antitrust lawsuits, it may be pleased to enable such a merger, both to help GIPHY expand its reach and to demonstrate that Meta is not anti-competitive.
The feature is now accessible, with a variety of reactions, phrases, and “iconic moments” available in GIF format to use in your TikTok videos.
While there may be some concerns about brands, for example, utilizing a celebrity clip in their promos (as it may be construed as an endorsement), it will also open up new chances for marketers to generate and align with content trends.
How to use TikTok’s GIF Library
To use the new Library tool, follow these steps:
- Tap the new Library icon on the vertical sidebar from the TikTok camera screen.
- Scroll through popular content, or use the search bar to find something specific in the Library tab.
- You can clip your footage to the desired length and return to the shoot page to continue gathering content once you’ve chosen it.
In case you missed it, TikTok videos limit has increased to 10 minutes.
Photo via TikTok