TikTok, the popular short-form video-sharing app, is experimenting with a new video story feature in which clips will be deleted and disappear after 24 hours.
The new tool, dubbed “TikTok Stories,” would allow users to publish short videos that will disappear after 24 hours. It works in the same way that other social media applications like Instagram, WhatsApp and Snapchat do with their stories features. TikTok Stories, however, unlike other social networking networks, now only allows users to submit videos rather than still images and photos.
what the… 😳 pic.twitter.com/PIUpKMhj0k
— Matt Navarra (@MattNavarra) August 4, 2021
The app’s feature has been described as “a new way to communicate with your fans” by TikTok. Users can create and share Stories by tapping the “Create” button on the newly added slide-over sidebar. They can also customize their Stories with captions, music, and text. Users can also visit content producers’ profiles to see their Stories, which they can respond to and comment on before they are automatically destroyed after 24 hours.
The app, which is owned by Chinese internet giant ByteDance, is now doing the pilot test of TikTok Stories in a number of locations outside of the United States. It’s unknown how extensively TikTok is testing the new function and when it will be available to the general public. But one thing is for sure, the extremely popular video-sharing app is finally jumping on the train of other social media platforms’ move towards content that disappears. But will this ruin the app? Only time will tell.
Drop us your opinion. And remember, you can even use TikTok for things like job boards!
Photo via Matt Navara/Twitter