For that increase, the company shared:
“There’s so much that can happen in a TikTok minute, from crowdsourced musicals and sea shanty singalongs, to feta pasta recipes, roller skating revivals, and more. Now we’re introducing the option for our global community to create longer videos–paving the way for even richer storytelling and entertainment on TikTok.
“Creative expression brings people together. It’s how we connect with our communities. It’s how we entertain, educate, inform, and inspire each other. This is also why we’ve focused on providing our community with a range of tools to help unleash their creativity – longer videos are now one more tool people can use to captivate the community with their creative expression.”
In a similar move, TikTok will now allow users to make movies up to 10 minutes long. The platform is “always thinking about new ways to bring value to our community and enrich the TikTok experience,” said a TikTok spokesperson, and 10-minute videos is its latest attempt to better the app.
The spokesperson shared on Twitter: “Today, we’re excited to start rolling out the ability to upload videos that are up to 10 minutes, which we hope would unleash even more creative possibilities for our creators around the world.”
Other platforms, such as YouTube and Instagram, are attempting to replicate the magic of short-form videos as TikTok expands into a longer-form app with videos similar to the length of content on YouTube. Reels is a TikTok-like feature on Instagram, while Shorts is a TikTok-like feature on YouTube, both of which were launched in 2020.
TikTok may become a more serious competitor to YouTube as the time restriction is increased. Creators that focus on makeup tutorials, cuisine, and other forms of content that may perform better in a long-form format may benefit from the change. Users will also have less need to separate more in-depth content across many videos.
However, given that TikTok is being used to spread misinformation about Russia’s invasion of Ukraine, some people are concerned about the timing of the move.
“We continue to closely monitor the situation, with increased resources to respond to emerging trends and remove violative content, including harmful misinformation and promotion of violence,” the TikTok continued to say. “We also partner with independent fact-checking organizations to further aid our efforts to help TikTok remain a safe and authentic place.”