Tech

TikTok’s Mini Games roll out ahead of Gaming debut

The world’s most popular app just keeps getting bigger.

words by: Sahar Khraibani
Jun 8, 2022

With the launch of new mini games on its platform in Vietnam, TikTok appears to be heading into the gaming business. The move is not unique, as the social media platform partnered with Zynga last year, stoking speculation about a possible gaming push.

 

According to Reuters, since last year, TikTok has been testing mobile mini games on its platform in Vietnam after partnering with Zynga—a global leader in interactive entertainment with a mission to connect the world through games. The plan, described by Reuter’s as a “big push” into gaming, might eventually allow users to play games straight on the app. The article further explained: “Featuring games on its platform would boost advertising revenue as well as the amount of time users spend on the app – one of the world’s most popular with more than 1 billion monthly active users.”

 

Over the last year, TikTok announced their partnership with Zynga on the app called Disco Loco 3D, which is an HTML5 app that could potentially work from inside TikTok. An HTML5 app is a web application that allows for more complex functions to be embedded into other apps so that the files created can be more like apps than mere content.

 

TikTok has officially confirmed that it has been testing HTML5 games on its app thanks to collaborations with Zynga along with other third-party developers. To increase revenue and engagement, the company is planning to release ad-supported games based on TikTok parent company ByteDance’s catalog. The company has already created Garden of Good, a mini game in the style of FarmVille.

 

While ByteDance seems to be starting out with mini games, it is expected to expand into more complicated forms of games in the future.

 

Douyin, TikTok’s Chinese version, already has mini games built into its app, paving the path for TikTok to establish its own reputation in the sector. For now , TikTok has only a few games, including Zynga’s Disco Loco 3D and Garden of Good.

 

It is undeniable that TikTok is one of the most successful social media apps to date, with billions of users worldwide and a predicted income of more than $11 billion USD, surpassing both Twitter and Snap. The move towards gaming is telling of the potential that exists in that world. After all, most other social media platforms (with the exception of Instagram) have already made headway in the world of in-app games.

 

In other related news: TikTok trends, what is root clipping?

 

Photo via Medium