Sex & Dating, Tech

Is Tinder’s new “Blind Date” feature all it’s cracked up to be?

For some, this may be the solution.

words by: Sahar Khraibani
Mar 11, 2022

Tinder has introduced a new feature called Blind Date, in which swipers get paired up for a talk before they can check each other’s profiles in an effort to bring authenticity to online dating.

 

Here’s what the dating company had to say in the Tinder pressroom:

 

“Inspired by the OG way to meet someone new, usually at the hand of a meddlesome aunt or well-meaning friend, Blind Date gives the daters of today a low-pressure way to put their personality first and find a match they truly vibe with.”

 

How it works

People who use this function on Tinder will be asked to answer a series of icebreaker questions, and then users will be paired and see the responses of their potential matches based on their responses. They’ll be placed in a timed chat after which they can pick whether or not to match with the other person. If both people swipe right, their profiles, including images, will be shown.

 

Early tests of the function resulted in 40% more matches than those who used Tinder’s Fast Chat feature, which includes photographs from people’s profiles, implying that people are prepared to pair with others based on personality traits they may have overlooked previously. It’s yet unclear whether seeing the person’s profile impacted their minds and whether the feature leads to more dates.

 

This is the latest move by dating apps to cater to Gen-Z, who place a premium on authenticity and innovation when it comes to dating apps.

 

Tinder became the ideal millennial dating app in 2012, and continues to be the market leader with 7.8 million members as of 2022. However, applications like Bumble, which has 5 million users in the United States as of 2022, have given Tinder a run for its money. Bumble is a female-centric app that only allows women to send the first message, and provides more information about people’s personalities and interests.

 

The Blind Date function may also be useful in combating racial and ethnic discrimination on dating applications. While dating platforms have given consumers unprecedented access to more socially diverse partners, they can also perpetuate “sexual racism” by discriminating against particular groups.

 

Match Group, Tinder’s parent company, highlighted how Tinder’s still-new “Explore” feature allows the dating app creator to try out different experiences in the app to keep users engaged. Explore, which was first introduced in September, now has a number of Tinder’s interactive elements, including its “Swipe Night” video series, as well as ways to find matches based on shared interests and jump into quick talks before matching. Tinder’s “Fast Chat” feature, which also powers the Blind Date feature, is powered by the latter.

 

Of course, a prominent dating app like Tinder proposing a means to connect users where photographs aren’t the primary focus is a bit ironic. Critics have accused Tinder and other modern dating apps of turning dating into a shallow atmosphere, where people are judged in less than a second solely on the perceived attractiveness of their photos.

 

As a result, a whole new subset of dating apps has emerged, claiming to be “anti-superficial,” and more honest. In these apps, photographs are concealed or members communicate through voice chat, among other things, in order to connect people based on their personalities rather than their appearances.

 

Instead of creating a separate app for this type of experience, Tinder feels that Blind Date may be the feature that fills that gap.

 

Blind Date is now available to Tinder users in all English-speaking markets in Explore. It will go live in the next weeks all across the world.

 

In case you missed it, Tinder will now let you match your music tastes.

 

Photo via Tinder