Mask making is a real thing for many fashion brands. It’s how they pivoted in the pandemic where customers are more frugal with their incomes. A few months ago, masks used to be boring, uncomfortable and a chore. Today, masks are fashionable, cozy and versatile.
Joining the mask business is one of our favorite streetwear idols, Travis Scott. Released today, fans can now purchase a Cactus Jack Health Pack – equipped with cotton twill face covering, American-made hand sanitizer and a SafeTouch hygiene multi-tool.
In line with the cactus, desert theme, the color palette is quite muted and the sanitizer is agave-scented. The SafeTouch is what really caught our eye though. According to the site, the tool was “designed by aerospace engineers” to create the perfect contactless, hand-held tool.
Protecting yourself and others is the cool thing to do. And since everyone is required to do so, you might as well look cool doing it, right? We give Travis a thumbs up for this new and necessary merch. Still doesn’t beat his Reese’s Puffs collaboration though!
CACTUS JACK REESE’S PUFFS !! pic.twitter.com/bzzLzrnyie
— TRAVIS SCOTT (@trvisXX) June 25, 2019
Photos via Travis Scott/Cactus Jack