Following in the footsteps of WhatsApp, and borrowing from both Snapchat and Instagram, Twitter just launched its disappearing tweets feature tool.
Titled “Fleets,” a shorthand for fleeting tweets, the Snapchat-style feature sees posts vanishing after 24 hours. In a recent blog post, the platform shared: “Fleets are for sharing momentary thoughts – they help start conversations and only stick around for 24 hours. Through our tests in Brazil, Italy, India, and South Korea, we learned Fleets helped people feel more comfortable joining the conversation – we saw people with Fleets talk more on Twitter. Those new to Twitter found Fleets to be an easier way to share what’s on their mind. Because they disappear from view after a day, Fleets helped people feel more comfortable sharing personal and casual thoughts, opinions, and feelings. These are early findings from our tests and we’re excited to learn more about how Fleets are used by you.”
After successfully testing the feature in Brazil, the platform decided to roll out the feature in other parts of the world, aiming to “to serve the public conversation — it’s where you go to see what’s happening and talk about it.” It is meant for sharing more casual thoughts, opinions, and feelings.