Twitter is the latest social media network to introduce an online shopping project using livestreams, and Walmart has already signed on as the platform’s first store. On November 28, Walmart and Twitter co-hosted a “Cyber Deals Sunday” stream event on Twitter, where you were able to watch a live broadcast, shop featured products through Twitter’s Shop Tab, and tweet about the event.
In a blog post, the company shared:
“We are conducting our first test of Live Shopping in collaboration with Walmart, where they will be kicking off Cyber Week with singer, songwriter, dancer and social media superstar Jason Derulo for the first-ever shoppable livestream on Twitter. Starting at 7pm ET on Sunday, November 28, people can watch and shop from @Walmart (on iOS and desktop), where Jason will host a 30-minute variety show highlighting electronics, home goods, apparel, seasonal décor, surprise special guests and much more.”
Participants were able to shop for Walmart merchandise on Twitter and other channels such as walmartshoplive.com, as well as the retailer’s Facebook, Instagram, TikTok, and YouTube pages.
““Twitter continues to be an important platform for Walmart’s business and our customers. We’ve been focused on charting new territory in shoppable livestreams and are excited to celebrate an important milestone together with the first Livestream Shopping event on Twitter. We’re meeting customers where they are and making it easier to shop incredible deals and find inspiration through dynamic, interactive experiences. We look forward to continuing to bring engaging experiences to our customers that allow them to shop seamlessly while also being entertained,” said William White, the chief marketing officer at Walmart.
Twitter’s foray into livestream buying follows the launch of the Shop Module feature in July 2021, which allows users to explore and purchase things through an in-app browser. This makes it convenient for consumers to shop for their needs without having to physically go to the store or spend hours looking for items online.
While this was Twitter’s first attempt at livestreaming a shopping event, similar announcements have been made by other platforms this month: Facebook launched “Live Shopping for Creators” to make shopping and purchasing easier across Meta apps, while YouTube organized a weeklong live shopping event called “YouTube Holiday Stream and Shop” and Pinterest has announced “Pinterest TV.”
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Photo via Twitter