Twitter, the microblogging site recently purchased by Elon Musk, is developing a “Collaborations” feature that will allow multiple users to co-author a tweet. The feature, according to sources, has not yet been made public, and only works when one individual accepts a request to cooperate from another.
It also appears to allude to a potential intention to allow creators to collaborate with corporations on brand and partnership initiatives, similar to what competitor social networks like YouTube, Instagram, TikTok, and others already do.
In December 2021, Alessandro Paluzzi, a mobile developer, first discovered Twitter’s “Collaborations” feature in the app’s code, when he revealed references he found that proved Twitter was working on a way for two people to become co-authors on a single tweet. In this case, both people’s Twitter usernames and names would appear at the top of the tweet, above the text. He recently updated the world with the tweet below.
#Twitter continues to work on the Collabs feature 👀
Let’s see how it works 👇🏻 pic.twitter.com/Co7uOUVxzN
— Alessandro Paluzzi (@alex193a) March 29, 2022
How it’ll work (supposedly)
According to Twitter, users would first ask a person or brand to “co-own” a tweet with them, then wait for them to accept the request. The firm also mentions that if the other user accepts the request, both accounts will be credited as co-authors on the tweet.
This feature could be super useful to Twitter users hoping to work with bigger brands or just simply to collaborate with other Twitter users on thoughts and ideas. In my opinion, the collaboration feature is much more well-suited to Instagram and TikTok. Monetary gains are simply more important than they are on Twitter.
Twitter attracts a different type to user than other social media platforms, but in the past several years, the company has made a considerable effort to join in with the ranks of other social media giants and maintain its status. The addition of Collaborations shows that Twitter is considering how its platform may be used in ways, other than as a virtual town square or a real-time news network.
The idea of turning Twitter into a creator platform, where followers could optionally subscribe to favorite accounts in exchange for exclusive access to fans-only content, such as photos, videos, or even private tweets, is one of the many new features Twitter has been testing in recent months.
It’s also unclear whether producers regard Twitter as a viable platform for generating cash from subscriptions. However, Twitter has a number of brand sponsors, as well as high-profile individuals with huge followings who could be considered Twitter “influencers.” With this new Collaborations option, it may be possible to combine those two organizations.
It is unclear when the Collaborations feature will be available on Twitter, but considering that Twitter’s competitors already have it, it is expected to arrive in the next few months.
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