Fashion, New Products

UNIQLO UT announces partnership with the Louvre

words by: Natasha Marsh
Feb 10, 2021

UNIQLO recently announced a four-year partnership with Musée du Louvre in Paris and will design merch clothing for the museum, as well as sponsor some of their events. The collection, created by British graphic artist Peter Saville, has just launched. Saville’s designs are focused on the inventory numbers assigned to artworks in the Louvre’s collection with inspiration pulled from the Mona Lisa and Venus de Milo.

 

“I was intrigued by the fact that at the Louvre, the world-famous Mona Lisa is known as painting ‘No. INV 779,’ which is its internal inventory number. I was inspired by that,” Saville stated in a press release. “Like many people, when I look at works of art I’m also conscious of their constituent geometry. I thought that exploring that viewpoint on a T-shirt would be appropriate for this UT/Louvre collaboration.”

 

UNIQLO will also sponsor the museum’s Free Saturday Nights program, encouraging new visitors to learn about the Louvre. In addition, the 20-minute guided tours offered on Mini-Discovery Tours will also be sponsored by the fashion retailer. Of course, events are currently suspended due to the pandemic, but as soon as they resume — UNIQLO will be there to cover the finances.

 

 

Photos via UNIQLO