Veja recently released a new shoe in collaboration with Sea Shepherd in a first-of-its-kind partnership for the brand, designed to make a bold statement on nature and conservation. Sea Shepherd is a more radical organization than fashion brands tend to partner with, making the collaboration itself as notable as its name and logo’s prominent placement on the new shoe. The non-profit’s mission is to fight unregulated, unreported, and illegal fishing and whaling in an effort to conserve oceans and marine life.

Veja, a Paris-based footwear brand with a celebrity following, has become known for its sustainable practices, including its work with direct suppliers, use of regenerative cotton and focus on repairs and recycling. However, it’s “so far stayed away from sustainability-focused marketing campaigns and non-profit partnerships because they feel artificial or forced,” says Veja co-founder Sébastien Kopp.

For a label like Veja to collaborate with Sea Shepherd raises questions. For those who don’t know, Sea Shepherd is known for its aggressive techniques when it comes to preserving marine wildlife in other countries. Some wonder if the collab will be too much to some consumers. Will the shoe’s drastic stance, apparent on the product, make it flop?

However, with the stakes over environmental crises, like climate change, constantly becoming more worrisome, it’s a breath of fresh air to see brands partner together to make a more sustainable outcome. While it’s nothing new for companies to partner with non-profits, this one is special due to its particular mission to make notable and bold strides to care for the environment.

The shoe, the flagship product of the collab, is black, vegan, and classic Veja Dekkan style. The Sea Shepherd logo is on the tongue, with the name etched on the side. 70% of the midsole is sugar cane and 30% of the outsole is Amazonian rubber. Don’t worry, though — the rubber is part of a supply chain set up by the brand to conserve the rainforest. All profits made from the shoe are going to Sea Shepherd.

Haters will hate but certain sizes have already sold out so hit up Veja’s website to purchase these for $180.

Similarly, did you hear the Nike and Newlight partnered together in efforts to fight against climate change?

Photo via Veja