Art/Design, New Products

Fire Finds: Virgil Abloh ‘ICONS’ Book

words by: Matt Peng
Jan 15, 2021

Virgil Abloh flipped the sneaker game upside down in 2016 when he launched “The Ten” in partnership with Nike. Since then, the Off-White and Swoosh collaborative collection has broadened significantly and with each new release, sneakerheads, resellers and celebrities have all tried to get their hands on that drip. Now, for the first time ever, we’ll all be getting an intimate look into the process, from the beginning. Tapping in with TASCHEN as the publisher, Abloh is giving us an extensive retrospective into his projects at Nike through the book ICONS.


The book itself was art directed and designed by Zak Group in the aesthetic DIY packaging that we’ve come to know from Virgil. Inside you’ll not only find detailed photos and storytelling of his creative process and technique on iconic Nike silhouettes like the Air Jordan 1, Dunk Low and Air Force 1, but also text from fragment design founder Hiroshi Fujiwara, writer Troy Patterson and historian Glenn Adamson as well. The fact that we get to see into the mind of a creative who’s fashioned some of the most sought after products in the market is rare and that’s why I can’t wait to get my hands on this week’s Fire Finds item.



Additionally, I’m happy to see that Virgil launched the book earlier this week through Black-owned bookstores across the globe and independent shops as well. You can find a list of stores carrying this book below. SNKRS app will launch ICONS on January 22 for $70 along with Off-White’s website and Canary Yellow. The publisher, TASCHEN, will have their release on February 5. In related news, Abloh also launched Public Domain recently which gives the public a look into previous projects and access to photos in a MacOS-style website as well as a preview of upcoming Off-White x Nike collaborations that are “ACTUALLY PENDING.”



Photos via Prudence Cuming, courtesy of Zak Group