What made Rhuigi Villaseñor become so Rhude?

The mind behind LA’s “it” brand.

words by: Radhiya Sabnani
Nov 3, 2019

If you’ve ever been to LA, you know people are all about a style where less is more and comfort is essential. 


If you’re a fan of the iconic streetwear luxury brand Rhude, meet the mind behind the style. Rhuigi Villaseñor is Filipino born and is a huge fan of Kobe Bryant and Allen Iverson. His brand is inspired by vintage designs, thrift hunting, and sewing with his mom at home.


He’s recognized by some of the most iconic people in fashion like Matthew Henson, Diane Keaton, fashion enthusiasts, famous musicians, and other Hollywood stars. Want to dive deeper into his unique sense of style? Check out Olivia Whittick’s take here for SSENSE here