Fashion, News & Events, Sustainability

New website alert – it’s never been easier to shop Sustainably

words by: Natasha Marsh
Oct 24, 2020

Working in the fashion industry, I’ve grown inherently aware of the landfill waste we produce. The combination of climate change and growing number of endangered species, 2020 has made me a very conscious consumer. Working in the industry and still having a deep love for clothes, the two don’t always go hand-in-hand.


Of course there are brands with ethical designers that focus on sustainability practices and healthy textiles, but it isn’t always within my budget. The word has also become somewhat of a catchall term, used in a performative way to get consumers to buy products. It’s hard to decipher who actually produces sustainable products and exercises ethical care of their manual labor. Until now. 


Enter: Wolf & Badger.


Wolf & Badger, established in 2010 in London, works with independent and green designers that dedicate their whole production practice to sustainability. On, you have the option to select from accessories, cruelty-free beauty and clothes from over 1,000 independent and ethical brands.


“You are safe in the knowledge that all the designers we carry have some element of sustainability to their collections,” explains Henry Graham, the brand’s creative director and co-founder. “We add to this by also showing ‘guarantee icons’ that delineate exactly which brands go further than our minimum requirements, thus allowing you to shop via your preferred ethical criteria, such as ‘Vegan’ or ‘Happy Worker.'”


The icons make shopping too easy. A “Happy Worker” emoji will show you that, “Workers are paid a living wage; no child labor or human trafficking is involved in the production of the collection; the factory is compliant with all local environmental regulations,” per the retailers Guarantee Index.


If you’re looking to change your wardrobe into a sustainable one, Wolf & Badger might be just the place!


Photo via Wolf & Badger