We aren’t the first to tell you that the pandemic took away a lot of in-person grooming services. Sure, some businesses operated illegally to stay afloat, but for the most part, the stay-at-home orders and quarantines really changed our spending habits and made us rethink what services or products are a necessity of us. Many of us were left struggling to pick up the pieces and think for ourselves when it came to personal grooming.
People have completely altered their skincare routine due to the pandemic and have even enjoyed finding their favorite products and tools to increase their skin health and moisture barrier. But now that the world is open and operating, will these new at-home habits last? Will people throw out all the tools and steps they have learned in the last 2-3 years? And what exactly, are the products that made a splash and have real staying power? Here’s the products and services that thrived during the work from home era.
Success thanks to WFH
According to recent studies, grooming tools like facial steamers continue to rise in popularity. In fact, sales increased by 70% in comparison to June 2019. Another popular item were face scrapers like gua sha tools and jade rollers that work to contour and tighten the face — those grew by 33.4%.
Every major retailer from Credo, Violet Grey, Ulta Beauty, and Sephora experienced double growth within the pandemic as people began to navigate what their beauty treatments and routines would look like at home.
Customers also became privy to skincare products and formulations that worked for their skin. Blame it on the plethora of free time and time at home that they were able to once and for all test products without anyone seeing any potential side effects.
For this, people became obsessed with serums, Vitamin C, hyaluronic acid, and retinol leading the pack. Searches for these hero ingredients were up 20-40% more than in 2019. Niacinamide, a rockstar ingredient previously only known to people who work in the industry, also grew by 193.1%, according to Spate. Credit it to the increased Zoom calls that occur and the need to look luminous when you don’t feel it, but there doesn’t seem to be any let up of serums, products, and tools.
It’s interesting because even though spas, wellness centers, dermatologist offices are open again, customers are still cautious of going in as variants continue to pop up. They also have discovered that at-home products are much more affordable and produce the same exact results as expensive in-office treatments.